GUIDEPOSTS AND GRANDPARENTS.COM ANNOUNCE EDITORIAL DISTRIBUTION AGREEMENT
FOR IMMEDIATE RELEASE
Leading Outlet for Inspirational Stories and the Largest Community for Grandparents
to Exchange Content on Regular Basis
CARMEL, NY and NEW YORK, NY—OCTOBER 6, 2009—Guideposts, the leading inspirational ally helping people connect their faith filled values to their daily lives, and Grandparents.com, the premier community for today’s new generation of active and involved grandparents, today announced a content distribution agreement.
Under the terms of the new business relationship, Guideposts and Grandparents.com will both exchange and prominently feature editorial on each other’s website regularly. The new arrangement began last month when Guideposts.com created a special section for Grandparents Day and featured content from Grandparents.com.
“We’re excited about the opportunity to present Guideposts content to one of the largest grandparent communities on the web in Grandparents.com,” said Philip Charles-Pierre, Vice President, Digital Media at Guideposts. “By having audiences with similar interests and demographics, we believe audiences for both Guideposts and Grandparents would enjoy content from each other’s site. At Guideposts, our audience has a certain affinity for all things grandparents, from inspirational stories to recipes to how to’s related to grandchildren.”
“We are thrilled to expand the reach of our content to Guideposts readers and we are happy to be able to inspire our audience with the rich content Guideposts is famous for,” said Stacey Duffy, head of business development for Grandparents.com. “Our core strengths dovetail nicely with one another.”
Guideposts is a non-profit organization that touches millions of lives every day through products and services that inspire, encourage, and uplift. Its flagship title, Guideposts, has a paid circulation of 2 million. Its website Guideposts.com now offers consumers greater control in choosing content appropriate to their stage in life and key interests. Ideals Publications, based in Nashville, Tennessee, is the retail book sales and distribution outlet of Guideposts; including Guideposts Books, Candy Cane Press, Williamson Books, and Ideals Press. In total, Guideposts has annual direct to consumer and retail book sales of over 5.7 million copies. Through magazines, books, prayer network and outreach programs, Guideposts helps people connect their faith-filled values to their daily lives. For more information on Guideposts, please visit www.Guideposts.com and follow Guideposts on Twitter: twitter.com/Guideposts_com, and on Facebook: facebook.com/Guideposts.
Grandparents.com is the premier community for today’s new generation of active, involved grandparents to foster connections with their grandchildren and their adult children. The site offers content to inspire such connections, including child- and grandparent friendly activities, travel ideas, compelling lifestyle features, expert advice, gift ideas and much more. To facilitate communication among grandparents, children and their parents, visitors have access to a range of online tools including groups, discussions, blogs, photo-sharing and video-chat applications. The company is headquartered in New York City and staffed by some of the foremost experts.