The Town That Saved Their Bakery

By Sandra Riendeau, Colebrook, New Hampshire

As appeared in

I stared at the letter I was writing on my computer screen and bit into a chocolate croissant.

The flaky, buttery pastry melted in my mouth. C’était delicieux! How could I put into words what these croissants—and the French bakery they came from—meant to our tiny New England town? And what good would my letter do anyway?

I’d heard it that morning. The bakery was closing. Fini. I set the croissant on a plate and looked out the window. The sky was dark and gloomy, winter still not relinquishing its grip.

April in Colebrook, New Hampshire. Not exactly a place songs are written about. Or anyone cares much about.

I resumed my typing. Senator Jeanne Shaheen: There are many of us in the Great North Woods that want to help bring Verlaine Daeron back home…

That morning, when I’d stopped by Le Rendez-Vous, the Main Street bakery run by Verlaine and her partner, Marc Ounis, had been abuzz. Marc told us the U.S. embassy in Paris refused to renew Verlaine’s visa as a business investor, saying the bakery’s economic impact was “marginal.”

No visa, and Verlaine couldn’t return from her trip to France. No Verlaine, no bakery.

Devastated, I’d come home and told my husband, Jack. We’ve owned a timber cutting operation here for years. “There must be something we can do,” he said. “Why don’t you write our senator?”

Easier said than done. Who’d believe that a town had been transformed by bag­uettes and some yellow paint?

I typed another sentence. As you know, our town was awarded a NH Main Street grant, at the same time Verlaine and Marc Ounis came to our town to start their bakery.

I thought back to that day in 2000. Colebrook was practically a ghost town, buffeted by one economic downturn after another. The mood was as dark as our eight-month winters.

Desperate for a boost, I’d helped the town win the grant. But business owners were wary of the program. It would take more than paint and new facades to revive Colebrook, they said. The truth was, we didn’t believe in our town or ourselves.

Then, out of the blue, Verlaine and Marc arrived. Everyone was talking about the French couple. Who were they and what were they doing here?

A few weeks later they bought an abandoned building at auction and covered the windows with paper. What were these foreigners up to? Then the coup de grâce: They painted the building bright yellow with maroon trim. Yellow and maroon!

By the time Le Rendez-Vous opened, the whole town was buzz­ing about the newcomers. The music, the décor, the food—everything seemed exotic, with names we couldn’t pronounce. But Verlaine and Marc were so friendly, so upbeat, so unlike anything we’d ever experienced that it seemed rude to turn down a sample…or two…or three.

Soon people were lined up out the door to buy madeleines and croissants. We were even learning French. C’était magnifique!

But that wasn’t the amazing part. Within a month at least 70% of the buildings in our downtown were undergoing renovations worthy of the work done on Le Rendez-Vous!

I typed in my letter to the senator. Yet that wasn’t the biggest change. It seemed we’d all undergone a makeover. Everywhere you went people were smiling, quick to lend a hand, wanting to share an idea about a town project.