Interactive Advertising Creative Specifications

Production Specs:

728x90 Banners
Dimensions: 728w x 90h pixels
Format: Jpeg, GIF, .swf or any third party tags
Size: 40K max
Link Information: Every banner must have a working URL.
Animation: Animation GIFs are accepted with a 3 loop max.

300x250 Box
Dimensions: 300w x 250h pixels
Format: Jpeg, GIF, .swf or any third party tags
Size: 40K max
Link Information: Every banner must have both a working URL.
Animation: Animation GIFs are accepted with a 3 loop max.

For complete specs, click here.

Contract Specifications

Contract and Copy Regulations

  1. The publisher reserves the right to reject any advertising. Advertising for cigarettes, tobacco and alcoholic beverage products is not accepted. All contents of advertisements are subject to publisher's acceptance. Publisher reserves the right to reject or cancel any advertisement, insertion order or contract at any time. Advertisements that look, in the publisher's opinion, like editorial pages will be marked "Advertisement."
  2. Advertisements are accepted for publication based entirely upon the representation that the agency and/or advertiser are authorized to publish the contents thereof. In consideration of the publication of such advertising, the advertiser and/or agency will fully indemnify and hold the publisher harmless from and against any expense or loss by reason of any claims or actions against publisher arising out of publication or creation of the advertisement.
  3. All orders are accepted subject to the condition that publisher shall have no liability for delay or failure in execution of accepted advertising orders in the event of an Act of God, action by any government or quasi-government entity, fire, flood, insurrection, riot, explosion, accident, embargo, strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow down or any other condition beyond the control of publisher affecting production, publishing or distribution of the magazine in any manner.
  4. In consideration of publisher's reviewing for acceptance or acceptance of, any advertising for publication, advertiser and its agency agree not to make promotional or merchandising reference to publisher or the magazine in any way except with the express permission of the publisher for each such use.
  5. The acceptance of the advertisement by publisher shall in no way constitute an endorsement or recommendation by publisher or the magazine of the contents of the advertisement of the product or services advertised.
  6. All insertion orders are accepted according to the provisions of the current rate card. Rates are subject to change upon notice of 60 days or more prior to the effective issue dates.
  7. Conditions, other than rates, are subject to change by the publisher without notice.
  8. In the event publisher fails to publish an advertisement after it has been accepted, publisher's sole liability shall be to rerun the advertisement, in a mutually agreeable time period. In the event publisher causes an error in the advertisement, publisher shall refund the cost of the advertisement or rerun the advertisement, in a mutually agreeable time period, free of charge. IN NO EVENT SHALL PUBLISHER BE LIABLE FOR ANY DIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES, INCLUDING BUT NOT LIMITED TO LOST PROFITS.
  9. Publisher has the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to publisher for advertising ordered and published.
  10. Past-due invoices are subject to a 2% service charge per month. Attorneys and collection agency fees will be payable by advertiser on accounts referred for collection.
  11. No conditions other than those set forth in this rate card shall be binding on publisher unless specifically agreed to in writing by publisher. Publisher shall not be bound by conditions printed or appearing on order blanks or copy instructions that conflict with provisions of this rate card.