Volkswagen "Star Wars" Commercial
In 2011, Volkswagen took one of the most beloved movie franchises and put their own fun, playful spin on it. Advertising their latest vehicle, the company's Super Bowl spot featured a young boy dressed in a Darth Vader costume trying his best to command the Force. It's only with some help from his dad that he ends up tapping into his super powers.
Always used its 2015 Super Bowl spot to promote confidence and equality with its #LikeAGirl movement. The ad featured people being asked to run, throw and fight "like a girl." The results are at first funny, before real girls are asked to do the same thing. The commercial is meant to highlight the negative association with the phrase "like a girl" and inspire us to promote confidence in young women.
Jeep’s “Whole Again” with Oprah Winfrey
In 2016, Jeep paid tribute to the brave men and women serving in our armed forces with it's Super Bowl ad that featured Oprah Winfrey narrating the homecoming of American soldiers. Jeep has strong ties to the military -- the vehicle was the workhorse of the armed forces during WWII -- so it's only fitting that they used their air time to honor those making the ultimate sacrifice for their country.
Microsoft used it's 2014 Super Bowl commercial to highlight the positive power of technology. Featuring former NFL player Steve Gleason who has been battling with ALS since 2011, the ad shows how imporovements in technology can help people live better lives. From a little boy with prosthetic legs to an elderly man losing his eyesight, the commercial certainly tugs at your heartstrings, but leaves you hopeful for the future.
Dove's #RealStrength Ad
In 2015, Dove decided to say thank you to dads everywhere with their Super Bowl commercial. The ad featured hardworking, loving, patient fathers taking care of their children with the tagline "Real Men Care." The idea: that masculinity and caring go hand in hand.