The campaign encourages people to take small actions to brighten a senior’s life.
- Posted on Jun 20, 2019
Since its founding 25 years ago, Home Instead Senior Care has had one mission: to improve the lives of aging adults and their loved ones.
It’s a simple, yet powerful approach created out of the personal caregiving experience of Paul and Lori Hogan, whose journey caring for Paul’s grandmother motivated them to work toward a future where all families could care for their loved ones at home.
The need for quality senior care has only increased in the years since Home Instead’s founding. According to Statista, by 2029 nearly 21 percent of the United States population will be older than 65. Home Instead estimates that approximately 25 million Americans over the age of 60 are facing economic instability. In 2019, as part of their mission to improve senior care, Home Instead is providing more than 80 million hours of care to seniors across the world.
To continue with their mission, and have others join them, Home Instead is commemorating their decades-long service by creating incentives for people to take small steps to bless seniors. These “Care Missions,” launched through their Ready to Care initiative, allows participants to sign up to receive weekly messages (which they can opt out of at any time) asking them to complete a “care mission.” These missions include anything from taking a walk with a senior to giving a senior a compliment. For every completed task, the foundation is donating $1 to GIVE65, a digital donation platform focused on raising money for senior-focused nonprofits.
Ready to Care is one of many ways the organization is providing care. The company also offers in-home care providers and provides a multitude of resources to combat caregiver stress. The Home Instead website describes the philosophy behind the initiative as “if everyone can do a little bit of care, we can care for everyone.”
The matching drive runs through July 31, 2019. Participants can join at any time and can complete older missions as well as those announced each week.