Our Mission is Simple

Guideposts helps our audience connect their values with their everyday lives. Always positive and uplifting, Guideposts is where America turns for inspiration. Connecting with over 5 million people, Guideposts Magazine and Guideposts.org have forged a fierce audience loyalty and are welcomed into people’s homes and hearts. Guideposts delivers mainstream America through engaging, inspiring and moving first person stories.

Every issue of Guideposts engages our audience with unique content that both inspires and moves over 5 million Americans each month.

Guideposts Magazine

Guideposts helps our audience connect their values with their everyday lives. Featuring personal stories told by everyday people to well-known celebrities, Guideposts compelling editorial blends people, inspiration and heart to engage and move our audience.

#1 Source: MRI 2015 Doublebase
  • Rate Base: 1,400,000
  • Audience: Total Adults - 5,203,000
  • 71 yrs of Continuous Publication
  • 76% Renewal Rate
  • Gender: 80% Female | 20% Male
  • Median Age: 61
  • Median Income: $58,303 Source: MRI Spring 2016
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Additional Print Advertising Opportunity

Angels on Earth will bring you face-to-face with angels, the loving spirits who guard and guide us.

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Marketing Opportunities

  • Advertorials
  • Special Advertising Sections
  • Reader Service Page
  • High Impact Units
  • Reader Panel Surveys
  • Custom Questions
Direct Mail
  • List Rental
  • Targeted Database Mailings
  • Issue/Letter Endorsed Mailings
  • Database Mailings
  • Sampling
  • Retail
  • Street
  • Event

In a crowded digital landscape, Guideposts stands out with a dynamic content-rich presence designed to help people reach their maximum personal and spiritual potential.



  • Users: 374,000
  • Page Views: 1,676,000
  • Time Spent: 2:21 minutes
  • 78% Female | 22% Male
  • Median Age: 59 Years
  • Median Income: $63,000
    Source: Google Analytics, Advisor Perspectives


  • Subscribers: 847,000
  • Email Promotion File: 460,000

Marketing Opportunities

Online Reader
Service Page

Unique opportunities exist for select brands and organizations to partner as a
Guideposts Trusted Friend.

Guideposts Trusted Friend

Guideposts, a non-profit organization, offers partners multi-platform opportunities that provide ongoing inspiration and encouragement through magazines, websites, eNewsletters, social media channels, database communications and Outreach programs. A cross-platform partnership gives a sponsor unprecedented and cost-effective access to all Guideposts has to offer.

Marketing Opportunities

Sponsored articles and adjacent ad in magazine
Sponsored content and hubs on website
eNewsletters and Social Media Posts
Database modeling and affinity mailings
Custom book insert program

Who we've partnered with

Want to become a Guidepost Trusted Friend?

For more information on advertising and partnership opportunities, contact your account manager or fill out the form below.

Midwest And West Coast Chuck Carroll323.363.1616
Direct Response Nancy Forman 212.219.7172 x224

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By providing your email address you will receive a free download of Guideposts' Print and Digital Media Kit, and will stay up to date with our Guideposts Media Newsletter.